Often, as a business is starting out, any marketing that is done is done by the founder, a family member or an intern, who may not have the expertise to develop an overarching strategy. And merely executing without a strategy is unlikely to bring the desired return on the valuable time you invest in content.
We offer several services that make high-level marketing strategy accessible to emerging businesses.
Startup Strategy or Course Correct
We review your marketing platforms and analytics against your business objectives and produce a high-level marketing plan and strategy, along with recommendations for execution. The goal of this package for new businesses is to help you prevent costly missteps and help you hire the right skill set for your marketing needs at the outset. For established businesses, the goal is to help you understand which of your current efforts are most valuable to your business, and discern the best course for your business going forward. (This service can be purchased a la carte but is required prior to other ongoing subscriptions.)
We’ll train you and your staff on the basics of analytics, email marketing, SEO, competitive analysis, and developing an editorial narrative for your content.
Monthly Insights and Recommendations
Each month, we’ll review analytics across your platforms and provide insights on how you’re performing and recommendations for improving your marketing impact.
Weekly Email Marketing + Monthly Insights and Recommendations
We will execute your weekly email marketing newsletter and provide review analytics across your platforms and provide insights on how you’re performing and recommendations for improving your marketing impact.
We sometimes also provide other “education as marketing” services a la carte. Example: setting up a customer education automated email series or training course, developing a script for a sales demo, or helping you develop a strategic piece of content for use as a free download.
Interested in working with us or want to know more? Contact us!